At Vision House, a big part of our creative process is immersing ourselves in the client’s marketing materials. One of the first questions I ask- “Please give me all the customer facing marketing collateral that you have.”  Almost every time we build a website, create a video or otherwise design something creative for a client, the response to this question is either a line card with some bullet points or a quickly brainstormed email sent over the next day.  And really, that’s ok….   Read more →

This is where we take all of the elements that were produced and assemble them in such a way that everything fits seamlessly and the message is communicated clearly. Today, post-production (editing) is accomplished by using non-linear digital editing suites, graphics compositing programs (After Effects) and 3D animation programs (like Maya). Basically, these are highly specialized professional software packages used to create, manipulate, and render productions at the highest quality.

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Production is where we make it all happen. All of the on-camera parts, demonstrations, products, processes, action, and drama are captured on tape. The shooting of the video can take place either in our studio, on-location, or a combination of both.  VISION HOUSE accomplishes all of this with an impressive arsenal of equipment and technical expertise.

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Video production can seem a daunting task to the uninitiated. We have tried to make this primer thorough and understandable so you can follow the process and participate as a member of the production team; after all, you are the expert in your field, and we come along side to tell your story. Keep in mind that not everything mentioned here will apply to your project; and some items will invariably be left out, but this guide should present most of what you need to produce an effective and compelling video.

There are three major phases to successfully producing a video: Pre-production, Production, Postproduction. First up, Pre-produciton…

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