Video production can seem a daunting task to the uninitiated. We have tried to make this primer thorough and understandable so you can follow the process and participate as a member of the production team; after all, you are the expert in your field, and we come along side to tell your story. Keep in mind that not everything mentioned here will apply to your project; and some items will invariably be left out, but this guide should present most of what you need to produce an effective and compelling video.

There are three major phases to successfully producing a video: Pre-production, Production, Postproduction. First up, Pre-produciton…

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