We came across an impressive demonstration of the life a little motion graphics or 3D animation can breathe into a project.

Vincent Van Gogh, famous for his depictions of haystacks, starry skies, and his own self-portraits, hasn’t painted a canvas in well over a century. But Luca Agnani, an Italian artist, brought several Van Gogh paintings back to life, with the help of a little motion graphics and 3D animation. You can watch the video after the break…

Watching the child in Van Gogh’s famous painting, First Steps, after Millet (1890), actually take those first steps adds a layer of emotion that may not have been there for the average viewer. Simple smoke billowing from the stacks in his Factories at Asnieres Seen from the Quai de Clichy(1887) adds an interactive quality to what is otherwise just a landscape. Seeing the artist blink, even just once, in one of his most well-known self-portraits, closes the time divide and makes him relatable and present.

The Van Gogh piece is an especially artful way of demonstrating the power of 3D animation and what it can bring to any project, whether it’s Van Gogh or a logo. Adding life and movement creates connection with the viewer. What may have remained abstract in 2D becomes more concrete in 3D–and therefore more relatable. We remember what we relate to.

It also gives us the ability to construct a reality that is, to some degree, more attractive and more interesting than the real thing. We can manipulate lighting and movement in a purposeful way to direct attention where we want to direct attention. We can emphasize what we want to emphasize and fade what is less important or distracting.

As we’ve said before, YouTube is now the second most utilized search engine (after Google) on the internet. The general public wants the connection that light and motion and nuance bring. Quality 3D animation can speak directly and meaningfully to your audience.

Vision House can help create a quality video that says exactly what you want to say. Contact us today.

You can also watch the video at Van Gogh Shadow, on Agnani’s YouTube page.