Whether you’re marketing products, services, or your brand in general, you need to utilize techniques that make both a quick and lasting impression. No matter who you include in your target demographic, your marketing strategies must appeal to a collective attention span that is ever decreasing in capacity. In other words, your ads and other outreach efforts should captivate people quickly – and they should be able to effectively and efficiently convince your audience that they need whatever it is that you are selling.
Communicating Product Benefits
When you are conducting a marketing campaign for your business, one of your top goals is likely to be communicating the benefits that your product or service will offer potential customers. As contributor Mark Macdonald asserts on the blog for Shopify (one of the leading ecommerce platforms), video can serve as “an incredibly persuasive medium” in terms of getting your message across. Instead of attempting to sell your product via describing it in text format, you can allow images in motion to do that work for you.
The existence of 3D animation across virtually any and every user interface is no longer a far-off dream. This format is rapidly replacing 2D in terms of keeping users interested and engaged. In fact – according to TechCrunch contributing writer Amitt Mahajan, among many others – “3D Is The New 2D”. People who may have responded favorably yesterday to an advertisement in text may become bored with the same ad tomorrow. 3D animation provides you with endless opportunities to convey product benefits to your intended demographic. If you truly hope to remain competitive in the marketplace and express just how invaluable your product is to your prospective client base, then embracing 3D technology as part of your overall marketing plan is essential.