We’re not talking about the kind of 3D that requires wearing funny glasses at the movie theater- you know, the kind that cause some of you to bob and weave your head in vain attempts to dodge non-existant objects. No, this isn’t about headache inducing stereoscopic 3D, we’re talking about rendered 3D animations.

Particularly in the field of video production, these visual effects have a wide range of creative and practical benefits:

  • Explain complex processes easier.
  • 3D rendered models allow us to easily update or change aspects of the image; maybe a feature gets changed or new features get added, what about a slightly different design or layout? What if colors or branding changes? Updates can be iterated with much less cost.
  • No need for a film crew – 3D animation allows you to have total control of a unified, branded video environment through which you can communicate any related topic going forward; need to animate the product or concept in a  completely different scene? No problem, we can modify and re-render… all without the cost of sending out another film crew and getting footage all over again.
  • Great for prototyping new products or spaces. See them work, test the look of something new.
  • 3D models also allow you to render images for print media designs in high resolution; place a product in any picture and adapt the background as needed and have the ability to show the products from any angle necessary without the costs of a photographer.

Another benefit has recently been demonstrated by the results of a study published in the British Journal of Ophthalmology. A medical school in Vienna utilized a 3D animation video to instruct a group of students in specific complex surgical procedures. Testing the students on understanding of the material presented, they were able to compare the results with a control group of students who viewed a traditionally formatted video.

According to the results of the study, “Surgical videos supported with 3D computer animations resulted in an increase of spatial and theoretical understanding of ophthalmic surgery.20 Compared to the control group, there was a significant improvement of knowledge and a better acceptance of multimedia assisted teaching among students.”

In other words, 3D animation increases viewer retention. Whether medical students or executives in an office, choosing videos produced utilizing 3D animation can significantly improve not only retention, but also thereby positively impact performance.

So ensure that your videos have the impact that you need them to have. For more information on how 3D animation can help your company, without the funny glasses and waving your arms around in the dark, please contact us.