In a way, responsive design has always been part of motion graphics. We constantly evaluate the brand and how we can relate it to the visuals on screen at any given time. Different versions of logos are morphed between as necessary to further the goals of the piece. That mindset is now applicable to web design. Responsiveness isn’t just something to think about in terms of page layout… but actual images and logos. Here are some great examples from six major brands. 

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