Odd’s are you already know and understand the fundamental importance that comes with including videos as part of your online marketing strategy.
The difficult part is deciding who to work with.
There are hundreds, if not thousands of video production companies out there, so it’s important to take the time to thoughtfully and carefully consider what your ideal video producer might look like.
To help speed up the process, here are five things to ask yourself before hiring an video production company.
1. Do they care?
It’s important to never make a decision and hire a creative service company without actually speaking to someone at the company first. The best way to do this is to contact them through phone. Within the first few minutes you’ll get a good idea as to just how much a company may care.
When speaking over the phone, did the company representative ask about your brand and how it works? Do they seem genuinely interested in your work, or are they treating you like just another lead? You want an online video production company to be completely passionate about your project so that they will invest the time it takes to make it a success.
2. Do they have fresh and creative ideas?
After scanning at least a dozen video production company portfolios, their work might start to all look the same. Work that looks the same to you will probably look the same to your customers as well.
Seek out a company that produces truly unique work on a regular basis. A unique company will help your brand stand apart from the pack and appeal to your customers in a more distinctive way.
3. Is there a culture match?
It’s important that an online video production company is on the same page as your own company. This way the end result will meet or exceed your expectations.
You can learn if there’s a culture match between both companies by looking over their blog, reviewing previous work, talking to an employee over the phone, and if possible, meeting them in person. Do these people seem like people you would want to hang out with and get to know? Do you share similar business philosophies? If yes, then you might have found the perfect culture match.
4. How Is Production Quality?
Quality may seem like an obvious factor, but you’d be surprised at how many businesses overlook this question. Do the company videos look, sound and feel professionally made by people who know exactly what they’re doing? If there’s a live action video, does the video look like it was shot in a poorly lit bathroom? How is the sound quality? If there are animated videos, does the video use stock pictures or custom illustrations, and are the animations creative and coherent?
Even with all this said, there is no right or wrong answer to the quality question. Even though a video may not be technically correct in every corporate aspect, if a companies work appeals to you and your target customer, then there could be a potential match.
5. Can They Do Everything You Need?
Do they just shoot and edit video or can they also provide script writing? Do they have the ability to do motion graphics in house or does it get farmed out? Can they handle 3D renders and animation? Every video is a blending together of multiple skill-sets and it’s important that the company you choose is capable of doing the work for you at least very familiar with the process so they can select a qualified freelancer if the project requires it.
Ask and answer these questions and you save yourself the time, energy and hassle that comes with finding an online video production company that meets your brands needs.
For more information on how videos have an impact on your overall online strategy, feel free to contact us today.