Production is where we make it all happen. All of the on-camera parts, demonstrations, products, processes, action, and drama are captured on tape. The shooting of the video can take place either in our studio, on-location, or a combination of both.  VISION HOUSE accomplishes all of this with an impressive arsenal of equipment and technical expertise.

We can do it all ensuring the quality, technical superiority, program integrity and accountability from conception to completion of all your ideas.

Depending on your particular project, here’s some things to think about:

  • To shoot a script in an artistic and intriguing way requires many shots and many different camera set-ups.
  • If the shoot is to take place on location, please make sure all interested parties are aware of our presence in advance. This includes security and anyone that may appear in the video in the background or on camera.
  • It is highly recommended that a contact person be in attendance at all shoots either on location or in the studio. This is especially helpful on location shoots; it speeds up the process when someone who knows the area is close by.
  • It is very typical to shoot items out of order. (Unless, of course, we’re shooting a live speaker or a live event.)
  • The shooting locations should be clean and orderly to properly reflect the business environment and/or mood of the scene. It’s also a good idea to know how to control the HVAC in the shooting location (if you can) and how the electrical outlets in the room are wired; our lighting kit demands a lot of electricity.
  • Non-professional talent should be briefed on what their role in the video will be and what will be required of them. They should know their lines so that the process goes as smoothly as possible.
  • Make-up on talent is a nice thing. It ads a little to the cost of the project but will make everyone in the video look professional.
  • Certain clothes and colors look better on video than others. Avoid tight patterns and bright, saturated colors. Pick clothing that compliments your skin tone. Before shooting begins, talent will be “mic’d up.” This is where the production assistant invades your personal space and attaches a lavaliere (lav) microphone to your clothing.
  • Sometimes a shot takes longer than expected. You’ll see that many times it takes longer to set-up a shot and get the lighting just right than it does to actually record the shot. (This is sometimes referred to as “Hurry up and wait”)
  • If the shoot is an all-day affair, you’ll get more accomplished in the morning than after lunch. (This statement is based on past experience) When recording is taking place, watch the video monitor, not the action – after all, that’s what’s going to be in the final product.

Got Questions?

This guide by no means is a comprehensive guide to creating a video. Remember, we’re here for you! If you have any questions, please send us an email ( or give us a call!