Quest Diagnostics has been a great new partner over the past year and we’ve worked on a number of projects for them already. Everything from a software tutorial to client interviews to 3D animation and motion graphics promoting their booth at the massive HIMSS conference in New Orleans. I wanted to highlight one of those projects and emphasize the collaborative partnership we’ve enjoyed. Marketing Director Karla Sartori had an idea to create something a little different for their annual CIO forum. They needed something with energy and impact but still compatible with their corporate brand. She saw an old Kinetic Typography piece on our website and thought it might be a fun, informative, unique and attention grabbing way to connect with the CIOs. From a slightly irreverent and humorous perspective, they wanted to ascribe super hero status to CIOs that leverage the ChartMaxx software. It was a brilliant idea.