- “That roller coaster was awesome, we gotta ride again–right now!”
- “This sale is fabulous, I better text my BFF and let her know about it!”
- “Oh my gosh, that’s a sweet video! I have to forward this now!”
Does the content of your website grab viewers’ attention and make them excited about your product, services and company? Does it make them want to come back for more and tell their friends about you? If not, maybe it’s time to consider engaging your visitors in a different way.
Consider a sign along the highway…did you know that the average billboard has 5 seconds to grab the attention of a driver whizzing by, clearly convey the intended message and successfully embed itself into the viewer’s memory so they’ll act upon it? It’s true, so the pros at ClearChannelOutdoor recommend limiting the content to 1 image, 1 logo and 1 headline of less than 7 words. Now, that requires some serious planning, creativity and expertise, doesn’t it?
You come around a bend in the highway and encounter two billboards…the first shows a washed-out image of some kind of sandwich and a bunch of text rambling on. While on the other is a huge photo of a big, juicy hamburger, cheese, tomatoes and sauce dripping out from under a fluffy sesame seed bun with the words “Exit Now!”
Pretty obvious which one is going to get your mouth watering and have you jumping onto that exit ramp, right?
Most people are now whizzing along on what used to be referred to as the “Information Superhighway,” so that billboard analogy really fits here, because your website is very similar to one of those billboard advertisements along the way.
Not that you’re limited to a single image and a couple of words, of course, but in the fact that you’ve got only a few moments–often just seconds–for your content to grab your viewer’s attention and engage them fully enough to keep them from zooming right on by without delving deeper. You’ve got to get them excited enough about what you’re presenting to get them to hang around to see and hear all that you have to say and effectively-produced web video is key to accomplishing this.
Not convinced? Well, did you know that YouTube is now the second-most utilized search engine (after Google) on the web? It’s true, because people LOVE web video, so not including it on your website is missing a huge opportunity, but it must be effectively produced and optimized to maximize the impact on your search engine results (SEO).
Don’t know anything about that? Not to worry, because just like ClearChannel knows how to create the best content for outdoor marketing, the professionals here at Vision House Digital have the creative talent, SEO expertise and dynamic video production skills needed to successfully drive potential customers to your website, keep them there and have them telling others about you.
Whether your company is large or small, Fortune 500 or non-profit, contact us and let us help you fully engage and retain viewers today.